Brand strategy & creative direction

Veronique
Brackel

Brand strategy and creative direction, from defining the idea to shaping how it shows up in the world. I build brands from the inside out, connecting strategy, story and identity into one clear direction.

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In motion, selected fragments
Matt Sleeps
Blackbird Cloud
Out of Office
XTRN
House of Inclusion
Blackbird Cloud
Matt Sleeps
Blackbird Cloud
Out of Office
XTRN
House of Inclusion
Blackbird Cloud
Based in
Amsterdam / Antwerp
Doing this since
2014
Speaks
NL / EN
Reply time
Within a day

Selected work

(6)
01Matt SleepsBrand system & brandbook2026→ 02Blackbird CloudBrand identity2025→ 03Out of OfficeBrand identity2025→ 04House of InclusionBrand identity2023→ 05Samsung #MyGalaxyCampaign & configurator2016→ 06XTRNWebsite & positioning2023→
01 / Who I am
I thrive on collaboration and co-creation. I love bringing people and ideas together to make something better than any of us could have made alone. That might just be my love language. That, and cheesy croissants.
Brand strategyPositioningTone of voiceArt directionCampaignCreative sessionsIdentityFigmaAdobe SuiteAI direction & integration