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Samsung Mobile wants to cater to their target audience, not only by making beautiful phones, but giving the audience something to have fun with. And how cool is it, to design your own phone! In this specific campaign for Samsung you can design your own Smart Cover. This Smart Cover contains a NFC chip. The NFC chips communicates with the device, which leads to a Interface take over of your phone. 


A configurator has been created especially for Samsung Mobile #MyGalaxy that enables the user to design their own Smart Cover. Smartly selected content made sure that every cover remained in the same range for Samsung but kept the creative freedom for the end user. You can still design your own (regular) cover now that the campaign is over.

Art Direction, Conception & Content visualisation

Schermafbeelding 2019-06-21 om 12.12.09.
Schermafbeelding 2019-06-21 om 12.13.26.

Sketchfase / conception

Campaign video 

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